Paid Media Strategy for Luxury Brands in the US

Performance Marketing
Built for Luxury.

I help luxury and high-growth e-commerce brands build performance marketing systems that scale revenue without sacrificing brand integrity. From Kering Beauté to FoundRae, I work with senior leadership teams who need more than execution — they need a strategist they can trust with their most important growth lever.

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Rosie Turner
— Who We Are

I turn paid media into a predictable growth engine.

I'm Rosie Turner — a performance marketing strategist specialising in luxury and premium e-commerce brands operating in the U.S. market. With over five years leading paid media at the highest level, I've built a reputation for doing something most performance marketers struggle with: driving serious commercial results without compromising the brand positioning that makes a luxury business worth something in the first place.

My work sits at the intersection of data rigour and brand intelligence. I design the acquisition frameworks, forecasting methodologies, and channel strategies that allow brands to scale confidently — and I work directly with senior leadership to make sure paid media is aligned to the bigger commercial picture, not just chasing short-term metrics.

— Results / Social Proof

The Work Speaks for Itself.

↑ 25% → 40% — Paid media's share of total revenue for The House of Creed (Kering Beauté) following strategic overhaul ↑ 86% → 102–104% — Revenue target attainment at Creed U.S., inherited underperforming and rebuilt from the ground up ↑ $2M–$3.5M — Sustained monthly e-commerce revenue range maintained for FoundRae across consistent forecasting cycles ↑ $1.4M — Projected annual paid media revenue contribution established for Gameday Couture within weeks of engagement ↓ 60% — Reduction in cost per Eye Test booking at Boots UK through dynamic creative innovation

Formal letters of recommendation available from senior leadership at Kering Beauté, FoundRae, and Gameday Couture.

25% → 40%↑
Paid media's share
86% → 102–104%↑
Revenue target attainment
$2M–$3.5M↑
Sustained monthly
$1.4M↑
Projected annual

Trusted by leading brands

Creed 1760
VOGUE
GQ
FOUNDRAE
MARCELLA NY
Creed 1760
VOGUE
GQ
FOUNDRAE
MARCELLA NY
Creed 1760
VOGUE
GQ
FOUNDRAE
MARCELLA NY
Creed 1760
VOGUE
GQ
FOUNDRAE
MARCELLA NY
— What We Do

Ways to Work Together

Flexible engagement models tailored to where your business is and where it needs to go.

01

Paid Media Strategy & Leadership

End-to-end ownership of your paid acquisition strategy across search, social, and performance channels. I take responsibility for channel mix, budget allocation, and performance — not just recommendations.

02

Revenue Forecasting & Pacing

Proprietary forecasting methodologies that give your business genuine revenue predictability. Built specifically for e-commerce brands where monthly performance directly shapes inventory, investment, and planning decisions.

03

Performance Framework Design

For brands that have outgrown their current paid media setup. I audit, redesign, and implement scalable acquisition frameworks that can support sustained multi-million-dollar monthly revenue — and hold up as the business grows.

04

Luxury Brand Acquisition Strategy

A specialism within a specialism. I've developed original methodologies for luxury consumer acquisition that balance performance marketing rigour with the brand equity considerations that make luxury brands different from every other e-commerce vertical.

"A rare combination of strategic vision, technical expertise, and commercial leadership that places her at the very top of her field."

Lesley Klein Kossove — AVP of Digital Experience, Kering Beauté (The House of Creed)

"Her role has been critical and essential to the success of a distinguished global luxury organisation, and her original contributions have had a significant and lasting impact on business performance within her field."

Lesley Klein Kossove — AVP of Digital Experience, Kering Beauté (The House of Creed)

"Her work reflects a high level of strategic insight and analytical rigor that places her among the top professionals operating in this space."

Heather McDonald — Senior Director of Ecommerce & Digital Marketing, FoundRae

"Rosie's responsibilities extend beyond campaign execution; her decisions directly influence Ecommerce revenue predictability, inventory planning, and investment strategy."

Heather McDonald — Senior Director of Ecommerce & Digital Marketing, FoundRae

"Her role is integral to positioning paid acquisition as a core driver of business expansion rather than a supplementary marketing function."

Candice Shaw — Head of Ecommerce, Gameday Couture

"We have come to rely on her recommendations to guide the most effective use of our marketing investments."

Heather McDonald — Senior Director of Ecommerce & Digital Marketing, FoundRae

— Working With Me

Who I Work With

The brands I partner with are typically generating $1M+ in monthly e-commerce revenue, have serious growth ambitions, and need a senior strategist embedded in their business rather than an agency layer managing from a distance.

If you're a luxury, premium, or high-growth e-commerce brand and paid media isn't performing at the level your business demands, I'd like to hear from you.

rosie@zutidigital.com
+447710987729